01 Jan 2025

About me

Hi, I am Jens van Wijhe. A creative technologist blending AI, tech, and product thinking into simple, user friendly software.

What do I do?

As a Product Manager (CMS) at Booking Experts, I focus on improving usability, defining roadmaps, and shaping the long-term vision of digital products.

With over 10 years of experience in tech, I’ve worked on a wide variety of projects. In the past, I co-founded Beter Bekend, a digital agency specialized in websites, web applications, and e-commerce.

What drives me is taking complex challenges and making them understandable, practical, and simple.

Passion for AI

AI has become a major interest of mine. I’m particularly excited about applying it seamlessly in products — not as a gimmick, but as a way to create better workflows and smoother user experiences.

Outside of work

Beyond tech, I enjoy the outdoors — hiking, skiing, and exploring the mountains. You can find a glimpse of that side of me on Instagram / Bergfanaten.

In short

I’m Jens: a product manager and creative builder with a passion for technology, AI, and simplifying the complex.